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SE Ranking Review 2025: A Powerful & Affordable All-in-One SEO Platform

SE Ranking has emerged as a strong contender in the all-in-one SEO platform space. In fact, it is trusted by digital marketers, agencies, and SMBs alike. Moreover, this tool strikes a balance between depth and simplicity — all at an affordable price point.
However, the key question remains: is it the right SEO solution for your business in 2025? To answer this, let’s dive into a detailed review that covers SE Ranking’s features, pricing, pros, cons, and more.
SE Ranking Review

SE Ranking Overview



  • Founded:  2013 – Since then, the platform has grown into one of the most recognized SEO tools in the market.
  • Ideal For:  Freelancers, agencies, in-house SEO teams, and SMBs – Therefore, it suits a wide range of professionals.
  • Deployment:  Cloud-based – As a result, you can access it from anywhere without installing software.
  • Free Trial:  Yes (14 days, no credit card required) – Moreover, it allows you to explore all features risk-free.

SE Ranking Key Features



Keyword Rank Tracking
To begin with, SE Ranking’s flagship feature is its highly accurate keyword tracking across multiple search engines (Google, Bing, Yahoo), devices, and locations. Moreover, you can monitor rankings on desktop and mobile, both globally and locally.
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Website Audit Tool
In addition, its comprehensive site audit checks for over 100 technical SEO issues, including broken links, redirect loops, missing tags, and site speed bottlenecks — all with actionable insights.
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Backlink Monitoring
Furthermore, you can track backlinks, referring domains, anchor texts, and toxic link signals. You can also compare your backlink profile against competitors for deeper analysis.
Competitive Research
Similarly, you can analyze your competitor’s organic and paid keywords, traffic estimates, domain strength, and backlink data in real-time, making it easier to spot growth opportunities.
On-Page SEO Checker
As a result, you can evaluate how well your target pages are optimized for a chosen keyword, with actionable suggestions on improving content, metadata, and structure.
Marketing Plan Tool
Likewise, the built-in step-by-step SEO checklist acts as a roadmap, especially useful for beginners or small teams starting from scratch.
White Label Reporting
Additionally, agencies can fully white-label dashboards and reports — making it especially useful for presenting clean, branded results to clients.
Content Marketing Module
Notably, SE Ranking includes a new content planning and optimization module that helps marketers generate SEO-friendly content briefs and outlines using data-backed keyword clusters and SERP data.
Lead Generation Tool
Finally, you can embed a customizable SEO audit widget on your website, allowing potential clients to submit their site for a quick audit in exchange for contact info — a great feature for agencies looking to capture new leads.

SE Ranking Stats



sort

170+

Countries with active users

favorite

40K

Customers using our platform

star

2B+

Keywords tracked

arrow_downward

500K+

Websites audited monthly

SE Ranking Pricing (2025)



Plan
Monthly Price
Projects
Keyword Checks
Key Features
Essential $65/month 5 500 Rank tracker, audit, backlink tools
Pro $119/month 10 2000 API access, historical data, content plan
Business $259/month Unlimited 5000+ White label, extended API, team management

Note: In addition, you can lower the price by choosing longer-term plans or adjusting the check frequency.

Who Should Use SE Ranking?



SE Ranking is perfect for freelancers, agencies, and in-house teams managing multiple websites. Moreover, it’s ideal for beginners who want a powerful SEO roadmap without breaking the bank.

PROS & CONS of SE Ranking

✅ Pros of SE Ranking

  • Affordable for the feature depth offered – Moreover, it provides exceptional value for money.
  • Beginner-friendly + marketing checklist – As a result, newcomers can follow a clear path to success.
  • Powerful white-label features for agencies – Therefore, it’s an excellent choice for client reporting.
  • Regular updates and excellent customer support – In addition, users can rely on continuous improvements.
  • Extremely accurate keyword tracking with location/device targeting – Consequently, you can fine-tune campaigns for specific audiences.

❌ Cons of SE Ranking

  • UI feels a bit clunky – Especially when compared to SEMrush or Ahrefs.
  • Backlink database is smaller – In comparison to some major competitors.
  • Limited integrations – As a result, connecting with 3rd-party tools can be challenging.
  • Reports can be too simplified – Therefore, they may not fully meet the needs of power users.

Verdict: Is SE Ranking Worth It?

Yes — 100%.

SE Ranking is perfect for freelancers, agencies, and in-house teams managing multiple websites. In addition, it’s an excellent choice for beginners who want a powerful SEO roadmap without breaking the bank.

✅ Other Popular SEO Tools

  • SEMrush Review – For comparison, see how it measures up against other SEO tools.
  • Ubersuggest Review – Alternatively, explore this budget-friendly SEO option.
  • Surfer SEO Review – Moreover, learn how it enhances on-page optimization.
  • Ahrefs Full Review – In fact, discover why it’s considered one of the most powerful SEO platforms.

🛠 SE Ranking Comparison vs other tools

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