What is Technical SEO?
Technical SEO refers to the backend optimizations and structural elements that help search engines effectively crawl, index, and render your website. In particular, it focuses on performance, clean code, security, and crawlability rather than on content or backlinks.
Why is Technical SEO Important?
A website with poor technical foundations—even with great content—can struggle to rank. Therefore, proper technical SEO ensures your site is discoverable by search engines, loads quickly on all devices, is mobile-friendly, and maintains a strong user experience. Ultimately, this is foundational for SEO success.
You can make technical SEO easier with these ready-to-use templates. From crawlability to speed and structure, these checklists help ensure your website performs at its best and is fully indexable by search engines.
1. Site Audit Template (Google Sheets)
Keep track of all technical SEO issues and status updates in one structured spreadsheet, so that agencies, freelancers, or internal teams can efficiently monitor errors and fixes across multiple URLs.
âś… This checklist includes a Robots.txt syntax guide, disallow rules, sitemap link, and GSC sitemap submission checklist. Additionally, it is provided in a Google Doc format for easy use.
đź”— Download Site Audit Template Checklist
2. Robots.txt & Sitemap Checklist
Ensure your robots.txt file is correctly configured and your XML sitemap is up to date and submitted to Google Search Console. Additionally, this template outlines every validation checkpoint for proper crawling.
âś… This checklist includes a Robots.txt syntax guide, disallow rules, sitemap link, and GSC sitemap submission checklist. Moreover, it comes in a Google Doc format for easy use.
đź”— Download Robots.txt Checklist
3. Core Web Vitals Audit Sheet
Track performance scores for LCP, FID, and CLS across pages. Then, use this data to assign actions to developers and monitor progress using insights from PageSpeed Insights or Lighthouse audits.
âś… This audit includes Mobile/Desktop scores, lazy load tracking, field vs lab data, and script size issues. Additionally, it is provided in Google Sheets format for easy tracking and updates.
đź”— Download Core Web Vitals Audit
4. Crawl Budget & Log File Analysis Tracker
Analyze how Googlebot crawls your site and whether valuable pages are getting indexed. In this way, this template helps you align crawl stats with SEO priorities and eliminate crawl waste.
âś… This template includes a log analysis checklist, crawl rate monitoring, and high-frequency crawler hit URLs. Additionally, it comes in Spreadsheet format with JSON import instructions for easy implementation.
đź”— Download Crawl Log Template
5. Structured Data Validator & Tracker
Track schema types and rich results implementation across key pages. Additionally, monitor validation errors and track updates after markup changes using Google’s Rich Results Test.
✅ This tracker includes Breadcrumbs, FAQs, products, and articles schema—all organized in one tab. Moreover, it comes in Google Sheets format with links to validation tools for easy checking.
đź”— Download Schema Tracker
đź“š Helpful Articles
