Monthly SEO Reporting Template for Improved Rankings

Why Use Monthly SEO Reports?

📌 Showcase improvements in rankings, traffic, and conversions
📈 Maintain transparency with clients or team members
🔍 Identify declining performance early
🎯 Align SEO activities with business goals

What Should Be Included in an SEO Report?

To begin with, Traffic Overview: Sessions, users, bounce rate, and page views (from GA4).
Next, Keyword Rankings: Top gains/losses, keyword positions, and SERP features.
In addition, Backlink Summary: New backlinks, referring domains, and toxic links.
Moreover, Technical Health: Page speed, crawl errors, Core Web Vitals.
Meanwhile, Top Pages: Which content brought the most organic traffic.
Furthermore, Conversion Tracking: Leads, sales, or goal completions from organic visits.
Finally, Action Plan: What will be done next month.

📥Downloadable Templates

We’ve created two flexible templates:

First, Google Sheets Template: Automated fields with formulas, ready to plug in data.
Next, Notion Template: Interactive dashboard format with collapsible sections for ongoing reporting.

Sample Report Section (Google Sheets)

| Keyword       | Rank Last Month | Current Rank | Change | Volume |
|---------------|-----------------|--------------|--------|--------|
| seo template  | 18              | 12           | +6     | 900    |
| backlink tool | 9               | 15           | -6     | 1,200  |

How to Use These Templates

First, download the Google Sheets and connect it with SEMrush, Ahrefs, or GSC exports.
Then, in Notion, simply duplicate the template to your workspace and begin inserting metrics under each monthly report log.

Reporting Frequency

Monthly is ideal; however, you can also create a bi-weekly version during high-campaign periods or when launching new websites. Most importantly, just ensure consistency.

📊 Monthly SEO Reporting Template (Google Sheets / Notion)