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Surfer SEO vs Frase: Which AI Content Optimization Tool Wins?

In 2025, content is still king β€” but how you optimize it can determine whether you rule the SERPs. Surfer SEO and Frase are two of the most popular content optimization platforms, but which one truly gives you an edge?

Overview of Surfer SEO vs Frase

Surfer SEO focuses on real-time SERP analysis and keyword-rich content creation powered by NLP, which makes it popular for its scoring system and AI-powered content writing and humanization tools.

Frase is an AI-driven research and writing platform that helps marketers create content briefs, outlines, and drafts using SERP data and topic clustering, making it ideal for teams producing high volumes of content.

πŸ“Š Feature Comparison Table

Feature / Criteria
Surfer SEO
Frase
Best For Real-time SEO content optimization, allowing marketers to improve rankings faster. AI-driven content briefs and outlines, making it ideal for teams producing high volumes of content.
Content Editor Keyword-rich scoring with NLP terms, so you can optimize content effectively. AI-powered outline and draft generator, which helps streamline content creation.
AI Tools AI Writer, AI Humanizer, AI Detector, enabling better content quality and readability. AI Answer Bot, Outline Builder, Content Drafts, allowing teams to save time on research and drafting.
Keyword Research Integrated with SERPs + topic clusters, so you can target high-value keywords efficiently. Built-in topic research, questions, and intent, helping you discover relevant content opportunities.
Ease of Use Moderate learning curve, but it provides advanced features for serious SEOs. Very intuitive, allowing beginners to start creating content quickly.
Integrations Google Docs, WordPress plugin, which enables smooth workflow integration. GSC, HubSpot, WordPress, Notion, so teams can connect multiple platforms easily.
Pricing Starts at $99/month, offering advanced features for professional marketers. Starts at $45/month, making it budget-friendly for small teams and individuals.
Free Trial ❌ No free trial, so you need to evaluate features via demos. βœ… 5-day free trial, allowing you to test all functionalities before committing.

πŸ” Key Differences Explained

Surfer SEO is perfect for SEOs and bloggers who need precision scoring based on SERP data, which means it helps you rank faster by optimizing your content’s structure and terms.

Frase excels at research and brief creation, making it ideal for agencies or writers who want to produce high-quality drafts quickly without spending hours on manual SERP research.

Surfer SEO vs Frase Pricing Plans Comparison

Plan
Surfer SEO
Frase
Starter $99/month, allowing you to access basic SEO tools and content optimization features. $45/month, making it ideal for small teams or individual marketers starting with AI content tools.
Pro $219/month, so you can leverage advanced features and larger content limits for professional use. $115/month, allowing teams to create AI-driven content at scale efficiently.
Enterprise Custom pricing, which provides tailored solutions for large organizations with complex SEO needs. Custom pricing, so enterprises can access all features and integrations based on their requirements.
Free Trial No trial, so you need to rely on demos or guides before subscribing. βœ… 5-day trial

🌟 Verdict: Which One Should You Choose?

Choose Surfer SEO if you want direct, SERP-aligned scoring, advanced keyword suggestions, and AI features for content creation, rewriting, and SEO-focused editing, allowing you to optimize content efficiently.

Choose Frase if your team needs AI to speed up research, answer common questions, and automate article structure, so that writers or clients can work more productively.

  • Try Surfer SEO Free, so you can experience its AI-driven content optimization and keyword suggestions firsthand.
  • Start with Frase Today, allowing your team to speed up research and automate article structure efficiently.

πŸ›  Other seo tools comparison

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