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SE Ranking vs Moz Pro: Which SEO Tool Should You Choose

If you're serious about improving your website’s search visibility, two of the most reputable SEO platforms that come to mind are SE Ranking and Moz Pro. Both are robust, feature-packed tools used by thousands of marketers and agencies—but they cater to different audiences and budgets.

SE Ranking vs MOZ Pro Overview

Feature
SE Ranking
Moz Pro
Founded 2013 By contrast, 2004
Primary Audience Freelancers, SMBs, agencies Meanwhile, marketing teams and enterprises
Core Focus All-in-one SEO On the other hand, authority metrics and keyword strategy
Interface Modern, easy-to-use However, clean but slightly dated

Key Feature Comparisons

Keyword Rank Tracking

  • SE Ranking: Notably, it provides daily rank tracking across multiple search engines and locations.
  • Moz Pro: In contrast, it offers accurate tracking, but slower updates on lower-tier plans.
  • Verdict: Therefore, SE Ranking wins with more precision and flexibility.

Keyword Research

  • SE Ranking: Specifically, it offers local/global keyword filters and difficulty scoring.
  • Moz Pro: Meanwhile, its Keyword Explorer includes the well-regarded Priority Score.
  • Verdict: As a result, Moz Pro has richer keyword data for strategists.

Site Audit

  • SE Ranking: To begin with, it delivers comprehensive audits with fast crawling and technical checks.
  • Moz Pro: On the other hand, it provides an effective audit with issue scoring.
  • Verdict: Overall, both are great—however, SE Ranking is slightly faster.

Backlink Analysis

  • SE Ranking: For starters, it offers toxicity scores, domain trust, and new/lost links tracking.
  • Moz Pro: Meanwhile, it provides industry-trusted DA, PA, and spam score metrics.
  • Verdict: In conclusion, Moz Pro wins in link authority analysis.

Reporting & White Label

  • SE Ranking: To begin with, it offers full white-label, customizable reports.
  • Moz Pro: On the other hand, it provides good-looking reports but with limited branding.
  • Verdict: Overall, SE Ranking is best for agencies.

Local SEO Tools

  • SE Ranking: To start with, it comes with built-in tools for Google Business tracking.
  • Moz Pro: In contrast, it requires a separate Moz Local product.
  • Verdict: As a result, SE Ranking offers more value out of the box.

SE Ranking vs MOZ Pro Pricing Plans Comparison

Plan
SE Ranking
MOZ Pro
Entry $65/mo $49/mo
Mid-tier $119/mo $179/mo
Agency $259/mo $299/mo
Free Trial 14 days 7 days

👩‍💼 Use Cases

Use Case
Best Tool
Agencies SE Ranking
Solo SEO Professionals SE Ranking
Enterprise Marketing Moz Pro
Link Building Strategy Moz Pro
Local SEO Management SE Ranking

📊 Final Summary

Feature
SE Ranking
Moz Pro
Rank Tracking ✅ Excellent ✅ Good
Site Audit ✅ Fast & In-depth ✅ Effective
Backlink Tools ✅ Good ✅ Excellent
White-label Reports ✅ Yes ❌ Limited
Local SEO ✅ Included ⚠ Moz Local
Ease of Use ✅ Very Easy ✅ Easy

🏆 Verdict: SE Ranking or Ubersuggest?

Choose SE Ranking because it’s a budget-friendly, all-in-one SEO suite with agency-level reporting.

On the other hand, choose Moz Pro if you’re focused on high-authority link analysis and keyword strategy with trusted metrics.

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