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Moz Pro vs Ahrefs : Which SEO Tool Is Better for You?

If you're focusing on backlink analysis, keyword tracking, or domain authority, Moz Pro and Ahrefs are two of the most recognized tools in the SEO industry. But which one should you choose in 2025? This guide breaks down their features, pricing, pros and cons to help you decide.

Overview of Moz Pro vs Ahrefs

Moz Pro is known for its domain authority metrics, user-friendly design, and strong emphasis on on-page optimization. Moreover, it also supports local SEO effectively.

Ahrefs has built a reputation as the go-to tool for deep backlink analysis. In addition, it offers extensive keyword data and competitor research with one of the largest backlink indexes in the market.

πŸ“Š Moz Pro vs Ahrefs: Detailed Comparison Table

Feature / Criteria
Moz Pro
Ahrefs
Backlink Index Solid but smaller index By contrast, the largest backlink index globally
Domain Authority Metrics Proprietary DA/PA scores Meanwhile, DR/UR scores (Domain/URL Rating)
Keyword Research Keyword Explorer tool In addition, robust Keyword Explorer + SERP features
Site Audit On-page optimization reports Whereas Ahrefs provides comprehensive technical audits
Content Explorer Basic suggestions Instead, a powerful content explorer + filters
Rank Tracking Daily tracking + competitor comparison Similarly, accurate global/local tracking
Local SEO Tools Robust citation management On the other hand, limited local SEO features
User Interface Beginner-friendly Conversely, advanced and feature-rich
Pricing From $49/month However, from $129/month
Free Trial βœ… 7-day trial ❌ No free trial, therefore risk-free testing isn’t available

MOZ Pro Vs Ahrefs Pricing Plans Comparison

Plan
Moz Pro
Ahrefs
Standard $49/month, which is affordable for beginners $129/month, although more expensive, offers stronger data
Medium $99/month, meanwhile a balanced option for growing sites $149/month, on the other hand, suits mid-level SEO users
Large $179/month, making it cost-effective for agencies $449/month, however, designed for advanced teams
Enterprise $299/month, comparatively budget-friendly for big companies $1499/month, in contrast, tailored for enterprises with deep SEO needs

Pros & Cons of Moz Pro

  • βœ… Great for beginners, strong local SEO support, excellent customer support.
  • ❌ Smaller link database, slower updates, fewer advanced filters.

Pros & Cons of Ahrefs

  • βœ… Best for backlink and competitor research, fast crawler, accurate data.
  • ❌ No free trial, learning curve, higher-tier plans are expensive.

πŸ† Verdict: Moz Pro or Ahrefs?


If you’re starting out or focusing heavily on local SEO and user-friendliness, Moz Pro
is a solid choice. On the other hand, if your priority is robust data, competitor analysis, and deep backlink auditing, Ahrefs stands out as the leader in 2025.

πŸ›  Other seo tools comparison

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